The beer industry has been historically dominated by men. However, the Brewers Association, a non-profit organization of American brewers, revealed a growing popularity of beer among women. According to their 2014 report, women consume almost 32 percent of craft beer by volume.
Another research project demonstrated that women are not only increasingly drinking beer, but are also brewing it. A 2014 study conducted by Auburn University found that women account for 29% of brewery workers in the United States and are beginning to play a much larger role in the craft brewing industry.
In 2014,a study by Stanford University found that out of 1,700 active breweries surveyed, only 4% had a female head brewer or brewmaster.
Some have said that the brewing industry as a whole isn’t as inclusive as it should be. In Milwaukee, there are only two female homebrewers in the greater metro area amid a span of 31 breweries.
Women drinking beer isn’t a new concept and isn’t an idea that seems very far-fetched. The question arises when you look a bit more closely into beer and gender. Are women drinkers marketed to differently than male drinkers? Should breweries be doing more to reach out to a broader demographic?
There are definitely more and more women branching out in the homebrewing world and are loving every minute of it. They are following their passions. And people who own their own breweries do a lot of heavy lifting. It’s not a job for the light-heared, no matter who you are. It’s a demanding job which requires a lot of time, effort, and elbow grease. More women are breaking barriers and proving that they hold a spot in this homebrewing world.
We hope that whoever you are and whatever type of beer you love, that you follow that passion. Fortunately, our Brew Perfect hydrometer enjoys all who use it!